first year exhibitor at E3 GameStorm wanted to make a substantial
impact amongst the larger competitors in the show. Being a new
division their goal was to accomplish this on a tight budget and
limited real-estate space.
The ITS designers brought in a fully automated A/V system, in
a specialized pre-hung truss. The pre-hung truss saved thousands
of dollars in Union labor. In conjunction a concert sound system
was also brought in. Finally video monitors were brought in to
play promo videos.
The ITS designers
took a very theatrical approach to the lighting and sound design
complementing the thematic style of the booth.
was so well received that Good Morning America hosted their morning
show from the booth. Further, the A/V system was featured in Exhibitor
magazine. Finally, the booth received special mention at the show
for booths under $500k.